CASE STUDIES

Deepdives encompassing a wide range of problem spaces. Here are the stories behind some particularly interesting projects that I've had the pleasure to work on.

     

HEARING AID & HEALTHCARE APP

SHORTFORM CASE STUDY

Core to the omnichannel and service transformation of the largest hearing hardware and healthcare company in the world, I lead the UX & UI design of an ambitious greenfield SaaMD (software as a medical device) consumer App project for release in twenty countries across five continents.

The app interfaced medical hardware and software, consumer hearing aid hardware and broader healthcare service offers particular to each country in a holistic, usable and attractive branded experience created using a design process compliant to new and even more stringent inernational medical device regulatory standards.

MEDICAL DEVICE DESIGN
HARD/SOFTWARE INTERFACING
DESIGN OPS
UX STRATEGY
MDR/ISO MEDICAL STANDARDS
SCALABILITY

HEARING AID & HEALTHCARE APP

SHORTFORM CASE STUDY

Core to the omnichannel and service transformation of the largest hearing hardware and healthcare company in the world, I lead the UX & UI design of an ambitious greenfield SaaMD (software as a medical device) consumer App project for release in twenty countries across five continents.

The app interfaced medical hardware and software, consumer hearing aid hardware and broader healthcare service offers particular to each country in a holistic, usable and attractive branded experience created using a design process compliant to new and even more stringent inernational medical device regulatory standards.

MEDICAL DEVICE DESIGN
UX STRATEGY
DESIGN OPS

HARD/SOFTWARE INTERFACING
MDR/ISO MEDICAL STANDARDS
SCALABILITY

     

PRO HAIR BRAND WEBSITE REDESIGN

LONGFORM CASE STUDY

Comanding a third of the global market in pro hair products, this brand wanted their core customer facing website redesigned from the ground up as the linchpin of their complex service and product ecosystem. I defined and provided for their existing and tartget customers' needs to keep them progressing in a marketplace populated by fast growing challenger competitors.

PERSONALISATION
CONTENT STRATEGY
UX STRATEGY
UX-SEO

PRO HAIR BRAND WEBSITE REDESIGN

LONGFORM CASE STUDY

Comanding a third of the global market in pro hair products, this brand needed to find out what their existing and tartget customers needed from an extensive core brand website redesign to keep them progressing in a marketplace populated by fast growing challenger competitors.

PERSONALISATION
UX STRATEGY
UX-SEO

CONTENT STRATEGY

     

GAMES DESIGN

LONGFORM CASE STUDY

Collaborating with a team of field-leading experts in Game Design, Linguistics, Cognitive Psychology and Data Analysis, I lead the redesign of a suite of computer games in a cutting edge academic research project aiming to expand the frontier of natural human language understanding for computers.

GAME DESIGN
COGNITIVE PSYCHOLOGY


PERSONALISATION
COMMUNITY ENGAGEMENT

GAMES DESIGN

LONGFORM CASE STUDY

Collaborating with a team of field-leading experts in Game Design, Linguistics, Cognitive Psychology and Data Analysis, I lead the redesign of a suite of computer games in  a cutting edge academic research project aiming to expand the frontier of natural human language understanding for computers

GAME DESIGN
PERSONALISATION
COGNITIVE PSYCHOLOGY
COMMUNITY ENGAGEMENT

© Jussi Brightmore 2023